Building stewardship with recreation users: an approach of market segmentation to meet the goal of public-lands management

Po-Hsin Lai; Chia-Kuen Cheng; David Scott

Treesearch

Building stewardship with recreation users: an approach of market segmentation to meet the goal of public-lands management

Informally Refereed

Authors:

Po-Hsin Lai, Chia-Kuen Cheng, David Scott

Year:

2007

Type:

General Technical Report - Proceedings

Station:

Northern Research Station

Source:

In: Burns, R.; Robinson, K., comps. Proceedings of the 2006 Northeastern Recreation Research Symposium; 2006 April 9-11; Bolton Landing, NY. Gen. Tech. Rep. NRS-P-14. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 356-361.

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Abstract

Participation in outdoor recreation has been increasing at a rate far exceeding the population growth since the 1980s. The growing demand for outdoor recreation amenities has imposed a great challenge on resource management agencies of public lands. This study proposed a segmentation framework to identify different outdoor recreation groups based on their attitudes toward three dimensions of natural resource management at Padre Island National Seashore. A number of variables was applied to describe the sociodemographic, geographic, behavioral, and psychological characteristics of these recreation groups. Implications of this segmentation approach on public-lands management are discussed.

Parent Publication

Proceedings of the 2006 Northeastern Recreation Research Symposium

Citation

Lai, Po-Hsin; Cheng, Chia-Kuen; Scott, David. 2007. Building stewardship with recreation users: an approach of market segmentation to meet the goal of public-lands management. In: Burns, R.; Robinson, K., comps. Proceedings of the 2006 Northeastern Recreation Research Symposium; 2006 April 9-11; Bolton Landing, NY. Gen. Tech. Rep. NRS-P-14. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 356-361.