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Abstract
The wildlife value orientation (WVO) construct has been used to describe deeply-held beliefs about how humans should relate to wildlife. As part of a larger effort to test the usefulness of the WVO construct across cultures, we conducted pilot testing of the construct in China. Sixteen mixed-method interviews were conducted in five cities/towns in China. Participants included individuals from both rural and urban areas with equal numbers of men and women. Interviews employed a 30-to-60-minute series of semi-structured, open-ended questions followed by 45 quantitative questionnaire items. The qualitative data were analyzed using open coding methods. The interrater reliability and inter-method-reliability of the initial conceptualization of WVO dimensions was analyzed, based on which a reconceptualization was developed and used to guide a secondary analysis. The results as well as the strengths and weaknesses of the qualitative and quantitative methods were discussed.
Parent Publication
Citation
Shen, Sharon Xiangyou; Zinn, Harry; Wang, Alex Yasong. 2007. Assessing wildlife value orientations in China: an exploration of the concepts and methodology. In: Burns, R.; Robinson, K., comps. Proceedings of the 2006 Northeastern Recreation Research Symposium; 2006 April 9-11; Bolton Landing, NY. Gen. Tech. Rep. NRS-P-14. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 468-473.
