Analysis of Market Factors Associatedwith Sales of Cut Natural Christmas Trees

Lawrence D. Garrett

Treesearch

Analysis of Market Factors Associatedwith Sales of Cut Natural Christmas Trees

Informally Refereed

Authors:

Lawrence D. Garrett

Year:

1977

Type:

Research Paper

Station:

Northern Research Station

Source:

Res. Pap. NE-364. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 14p.

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Download (PDF 3.52 MB): https://research.fs.usda.gov/download/treesearch/14489.pdf

Abstract

A study of the market performance of natural Christmas tree retailers in Winston-Salem, North Carolins, revealed that success was strongly related to location in active retail shopping areas. Christmas tree retailers in shopping centers or areas high in retail sales sold more trees, received a higher average price, and had fewer trees left unsold than retailers in suburban or residential areas. Market factors that contributed to the success of these lots were better merchandising practises, better quality trees, ample parking space, high customer traffic, and better advertising. Consumer mobility was found to be high in the purchase of natural Christmas trees. In all market areas of the city, consumers traveled an average distance greater than the distance to the next retail lot and, in many cases, twice the distance to the nearest retail lot.

Citation

Garrett, Lawrence D. 1977. Analysis of Market Factors Associatedwith Sales of Cut Natural Christmas Trees. Res. Pap. NE-364. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 14p.