Analysis of the campground market in the Northeast, report III: a perspective on the camping-involvement cycle

Marvin W. Kottke; Malcolm I. Bevins; Gerald L. Cole; Kenneth J. Hock; Wilbur F. LaPage

Treesearch

Analysis of the campground market in the Northeast, report III: a perspective on the camping-involvement cycle

Informally Refereed

Authors:

Marvin W. Kottke, Malcolm I. Bevins, Gerald L. Cole, Kenneth J. Hock, Wilbur F. LaPage

Year:

1975

Type:

Research Paper

Station:

Northern Research Station

Source:

Res. Pap. NE-322. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 35p.

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Abstract

This is a report on a survey of 2,213 households and their potential for entering the camping market in 1973. One out of every two households was found to be in one of three stages of the camping-involvement cycle. Active campers included 21 percent of the sample, up by 2 percent since 1971; inactive campers, 20 percent, up by 6 percent; and potential campers, 9 percent, down by 2 percent. Reasons for the increased numbers of inactive campers, and possible barriers between potential and active participation, are examined in detail. Twelve separate components of the popular image of camping - environments, conditions, and attractions - are examined for each stage of the camping-involvement cycle.

Citation

Kottke, Marvin W.; Bevins, Malcolm I.; Cole, Gerald L.; Hock, Kenneth J.; LaPage, Wilbur F. 1975. Analysis of the campground market in the Northeast, report III: a perspective on the camping-involvement cycle. Res. Pap. NE-322. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 35p.