How long do people look and listen to forest-oriented exhibits?

James William Shiner; Elwood L. Jr. Shafer

Treesearch

How long do people look and listen to forest-oriented exhibits?

Informally Refereed

Authors:

James William Shiner, Elwood L., Jr. Shafer

Year:

1975

Type:

Research Paper

Station:

Northern Research Station

Source:

Res. Pap. NE-325. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 16p.

Download (PDF 5.28 MB)

Download (PDF 5.28 MB): https://research.fs.usda.gov/download/treesearch/15453.pdf

Abstract

To gain a better understanding of public reaction to I & E displays, average visitor-viewing time was measured for a variety of exhibits at the Adirondack Museum, Blue Mountain Lake, N.Y. Visitors viewed displays 15 to 64 percent of the time required to read or listen to the total message presented. The longer the message per exhibit, the less time was spent observing it. This paper includes a picture of each exhibit, the number of minutes normally required to read each exhibit's entire message, and the average number of minutes visitors actually took to view each display. Study results are intended to assist professionals in the design and presentation of I & E exhibits about people's relation to their forest resources.

Citation

Shiner, James William; Shafer, Elwood L., Jr. 1975. How long do people look and listen to forest-oriented exhibits?. Res. Pap. NE-325. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 16p.