A comparison of motivations between island tourists visiting Penghu, Taiwan, and Phuket, Thailand

Abstract

The island tourism market is a major growth segment in international tourism. The islands of Penghu, Taiwan, and Phuket, Thailand have become major tourism destinations for Taiwanese tourists, who have had an economic impact on the local communities of these islands. The objectives of this study were to develop a profile of Taiwanese tourists visiting Penghu and Phuket based on their socio-demographic characteristics and travel behaviors, and to identify and compare the importance of their push and pull motivations. Using factor analyses, this study identified four push (discovery, relaxation, togetherness, and escape) and five pull motivation factors (facilities, natural resources, promotion, cost, and revisitation and special events).

Parent Publication

• Proceedings of the 2008 Northeastern Recreation Research Symposium

Citation

Hsieh, Chi-Ming; Park, Sung Hee. 2009. A comparison of motivations between island tourists visiting Penghu, Taiwan, and Phuket, Thailand. In: Klenosky, David B.; Fisher, Cherie LeBlanc, eds. Proceedings of the 2008 Northeastern Recreation Research Symposium; 2008 March 30 - April 1; Bolton Landing, NY. Gen. Tech. Rep. NRS-P-42. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 229-235.