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Abstract
The primary purpose of this study was to explore the relationship between festival attributes and perceived crowding at a festival site. Visitors to the Northwest Folklife Festival in Seattle, Washington, were chosen by a systematic sampling method to complete an on-site and follow-up survey. These surveys included questions which addressed the determinate attributes in choosing to come to the Festival, including programmed and social/experiential attributes. Additional items included on the follow-up survey included service quality and environmental attributes, as well as questions related to crowding. Multiple regressions were run to test which attributes were related to perceived crowding. Depending on the regression model, "opportunity to relax" and "opportunity to people watch." were found to be significantly related to perceived crowding. The "uniqueness of the festival" approached significance in both regression models.
Parent Publication
Citation
Anderson, Matthew; Kerstette, Deborah; Graefe, Alan. 1998. The effects of festival attributes upon perceptions of crowding. In: Vogelsong, Hans G., comp, ed. Proceedings of the 1997 Northeastern Recreation Research Symposium; 1997 April 6 - 9; Bolton Landing, NY. Gen. Tech. Rep. NE-241. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 182-185.
