The influence of involvement and outcome messages on consumer reference prices

Gerard Kyle; Ercan Sirakaya

Treesearch

The influence of involvement and outcome messages on consumer reference prices

Informally Refereed

Authors:

Gerard Kyle, Ercan Sirakaya

Year:

1998

Type:

General Technical Report

Station:

Northern Research Station

Source:

In: Vogelsong, Hans G., comp, ed. Proceedings of the 1997 Northeastern Recreation Research Symposium; 1997 April 6 - 9; Bolton Landing, NY. Gen. Tech. Rep. NE-241. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 263-264.

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Abstract

As public leisure and recreation services become more accountable for their service's fiscal independence, service providers dependence on user fees continues to be a contentious issue. Annually, service managers are required to recommend price changes for services offered the following year in order to maintain existing service quality. Despite the emergent role of price, reactions of consumers to price changes in publicly funded leisure and recreation services are not well understood.

Parent Publication

Proceedings of the 1997 Northeastern Recreation Research Symposium

Citation

Kyle, Gerard; Sirakaya, Ercan. 1998. The influence of involvement and outcome messages on consumer reference prices. In: Vogelsong, Hans G., comp, ed. Proceedings of the 1997 Northeastern Recreation Research Symposium; 1997 April 6 - 9; Bolton Landing, NY. Gen. Tech. Rep. NE-241. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 263-264.