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Abstract
Agritourism businesses (i.e., farm-based businesses that are open to visitors for recreational purposes) are becoming an important component of New York's tourism industry today. In order to estimate the economic impacts of these businesses on New York State and identify cost-effective management and marketing strategies for business owners, New York Sea Grant and Cornell University conducted a study of New York State agritourism businesses and their customers. With the assistance of six agritourism business owners, 299 customer surveys were completed in 1999. In addition, a sample of 2000 business owners were surveyed by mail in 2000, with a return rate of 38.8% or 645 completed surveys from the qualified sample. An estimated 2,087 agritourisrn businesses existed in New York State in 1999, yielding a total estimated net profit of nearly $25.8 million. A breakdown of the types of agritourism businesses existing in New York State was generated from the results. Business owner concerns were identified, as well as the management and marketing strategies found to be most effective for attracting and managing visitors. This presentation will focus on the results of this study as well as its management and marketing implications for agritourism businesses.
Parent Publication
Citation
Kuehn, Diane; Hilchey, Duncan. 2002. New York State's 1999 agritourism business study. In: Todd, Sharon, comp., ed. 2002. Proceedings of the 2001 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NE-289. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northeastern Research Station. 217-219.
