Psychological commitment as a mediator of the relationship between involvement and loyalty

Joohyun Lee; Alan Graefe

Treesearch

Psychological commitment as a mediator of the relationship between involvement and loyalty

Informally Refereed

Authors:

Joohyun Lee, Alan Graefe

Year:

2002

Type:

General Technical Report

Station:

Northern Research Station

Source:

In: Todd, Sharon, comp., ed. 2002. Proceedings of the 2001 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NE-289. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northeastern Research Station. 281-287.

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Abstract

This study tested the ill-understood issues of involvement and loyalty relations. Even though many studies have indicated that loyalty is a function of involvement, only minimal agreement has been reached on the extent to which the constructs of involvement would predict repeat participation. A structural model is developed that relates members' involvement and loyalty using psychological commitment as a mediator. Results suggest that involvement has both a direct and an indirect effect on loyalty and confirm the role of psychological commitment as a mediator between involvement and loyalty.

Parent Publication

Proceedings of the 2001 Northeastern Recreation Research Symposium

Citation

Lee, Joohyun; Graefe, Alan. 2002. Psychological commitment as a mediator of the relationship between involvement and loyalty. In: Todd, Sharon, comp., ed. 2002. Proceedings of the 2001 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NE-289. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northeastern Research Station. 281-287.