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Abstract
Previous literature suggests that there are an increasing number of females participating in outdoor recreation. However, the majority of outdoor programs are still designed under a male dominated paradigm. Few authors have dedicated attention to the special needs of female participants. Furthermore, very little if any attention has been given to the needs of females who assume leadership roles in the community or family and who are responsible for planning and organizing group trips to the outdoors. This lack of attention is contrary to the importance that this market can have for a commercial outdoor recreation outfitter. It is therefore important to determine what type of outdoor experiences interest this market as well as to determine their preferences and the way they establish relationships with their outdoor recreation providers. As both genders are involved in planning outdoor experiences, it is necessary to gain further insight into the differences that exist to enable marketers to create more accurate strategies for attracting clients.
Parent Publication
Citation
Morais, Duarte B.; Zillifro, Traci; Dubrouillet, Susanne. 2002. Towards an understanding of gender differences with respect to whitewater rafting preferences. In: Todd, Sharon, comp., ed. 2002. Proceedings of the 2001 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NE-289. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northeastern Research Station. 298-304.
