Campground marketing - the impulse camper

Wilbur F. LaPage; Dale P. Ragain

Treesearch

Campground marketing - the impulse camper

Informally Refereed

Authors:

Wilbur F. LaPage, Dale P. Ragain

Year:

1972

Type:

Research Note

Station:

Northern Research Station

Source:

Research Note NE-150. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 4p.

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Download (PDF 336 KB): https://research.fs.usda.gov/download/treesearch/19513.pdf

Abstract

Impulse or unplanned campground visits may account for one-fourth to one-half of all camping activity. The concepts of impulse travel and impulse camping appear to be potentially useful extensions of the broader concept of impulse purchasing, which has become an important influence in retail marketing. Impulse campers may also be impulse buyers; they were found to spend more per day than other campers. Impulse campers visit more campgrounds, camp more often, and have somewhat different needs in camping facilities than do those campers who carefully plan all aspects of their camping trips.

Citation

LaPage, Wilbur F.; Ragain, Dale P. 1972. Campground marketing - the impulse camper. Research Note NE-150. Upper Darby, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. 4p.