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Treesearch

Monitoring visitor satisfaction: a comparison of comment cards and more in-depth surveys

Informally Refereed
Download (PDF 290 KB): https://research.fs.usda.gov/download/treesearch/19705.pdf

Abstract

This paper compares responses to comment cards and more detailed on-site surveys at selected Corps of Engineers lakes. The results shed light on the validity, reliability, and usefulness of these alternative methods of monitoring customer satisfaction.

Parent Publication

Citation

Graefe, Alan R.; Absher, James D.; Burns, Robert C. 2001. Monitoring visitor satisfaction: a comparison of comment cards and more in-depth surveys. In: Kyle, Gerard, comp., ed. 2001. Proceedings of the 2000 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NE-276. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northeastern Research Station. 265-269