Sources of product information used by consumers when purchasing kitchen cabinets.

Abstract

Survey data from home shows in Seattle, Washington and Anchorage, Alaska were used to determine the sources of product information used by consumers when buying kitchen cabinets. Results show that in-store sales staff are the most common source of product information, and that consumers' favorite wood species, age, and gender can influence the source of product information chosen. It was concluded that wood products manufacturers should consider customer demographics in their marketing efforts.

Citation

Donovan, Geoffrey H.; Nicholls, David L.; Roos, Joseph. 2004. Sources of product information used by consumers when purchasing kitchen cabinets. Forest Products Journal. 54(12): 77-79