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Abstract
New manufacturing technologies or concepts often are adopted to improve a firm's competitive advantage over other firms in the same industry. The benefits that a firm expects to receive as a result of that adoption are presumed to outweigh the risk factors that accompany the adoption of a new manufacturing technology. Much research has been conducted to characterize firms that adopt new technologies early inthe technology's life cycle and to identify the expected benefits that most significantly affect a firm's decision to adopt a new technology or concept. However, very little research has been conducted to identify the risk factors that most significantly affect a firm's decision to reject a new technology or concept. Identification of those factors should be particularly important to developers of and proponents of new processing technologies, methods, and strategies.
Citation
Hoff, Kristen G.; Greene, Timothy J. 1998. Factors that influence the rejection of new manufacturing technologies and concepts. In: Meyer, Dan A., ed. Technology and market information for the next millemmium, proceedings of the 26th annual hardwood symposium; 1998 May 6-9; Cashiers, NC. Memphis, TN: National Hardwood Lumber Association: 93-108.
