Marketing a national forest: the resource manager's dilemma

Howard A. Clonts; Jeffrey R. Hibbert

Treesearch

Marketing a national forest: the resource manager's dilemma

Informally Refereed

Authors:

Howard A. Clonts, Jeffrey R. Hibbert

Year:

1995

Type:

General Technical Report

Station:

Pacific Southwest Research Station

Source:

In: Chavez, Deborah J., tech. coord. Proceedings of the Second Symposium on Social Aspects and Recreation Research, February 23-25, 1994, San Diego, California. Gen. Tech. Rep PSW-GTR-156. Albany, CA: Pacific Southwest Research Station, Forest Service, U.S. Department of Agriculture: 133-137

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Abstract

National Forests throughout the United States are facing critical management decisions regarding optimal resource use amidst strong countervailing pressures for access. Visitors to Talladega National Forest in Alabama were surveyed to develop appropriate marketing strategies. Cluster analysis showed that separate homogeneous user groups exist. This information was vital to the formation of appropriate marketing strategies.

Parent Publication

Proceedings of the second symposium on social aspects and recreation research, February 23-25, 1994, San Diego, California

Citation

Clonts, Howard A.; Hibbert, Jeffrey R. 1995. Marketing a national forest: the resource manager''s dilemma. In: Chavez, Deborah J., tech. coord. Proceedings of the Second Symposium on Social Aspects and Recreation Research, February 23-25, 1994, San Diego, California. Gen. Tech. Rep PSW-GTR-156. Albany, CA: Pacific Southwest Research Station, Forest Service, U.S. Department of Agriculture: 133-137