The semantic differential in landscape research

Abstract

On-site reactions of groups of viewers to six timber harvesting procedures were measured by direct and indirect measuring techniques. Using the direct technique, groups recorded their overall impressions of harvested tracts on five-point scales ranging from very favorable to very unfavorable. For the indirect technique, semantic differential procedures were used. Factor scores developed from the evaluative factor of the semantic differential reactions were highly correlated with overall impression scores for the harvested tracts. In addition to validating the direct reactions, semantic differential data contributed to a partial explanation of why some tracts were rated more favorably than others.

Parent Publication

• Proceedings of our national landscape: a conference on applied techniques for analysis and management of the visual resource [Incline Village, Nev., April 23-25, 1979]

Citation

Echelberger, H. E. 1979. The semantic differential in landscape research. In: Elsner, Gary H., and Richard C. Smardon, technical coordinators. 1979. Proceedings of our national landscape: a conference on applied techniques for analysis and management of the visual resource [Incline Village, Nev., April 23-25, 1979]. Gen. Tech. Rep. PSW-GTR-35. Berkeley, CA. Pacific Southwest Forest and Range Exp. Stn., Forest Service, U.S. Department of Agriculture: p. 524-531