Three fire prevention television films varying in "threat" content .... their effectiveness in changing attitudes

Gene C. Bernardi

Treesearch

Three fire prevention television films varying in "threat" content .... their effectiveness in changing attitudes

Informally Refereed

Authors:

Gene C. Bernardi

Year:

1970

Type:

Research Paper

Station:

Pacific Southwest Research Station

Source:

Res. Paper PSW-RP-063. Berkeley, CA: Pacific Southwest Forest and Range Experiment Station, Forest Service, U.S. Department of Agriculture; 26 p

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Download (PDF 1.23 MB): https://research.fs.usda.gov/download/treesearch/28635.pdf

Abstract

The campaign to disseminate fire prevention information has for some years relied heavily on a belief in the efficacy of television. Consequently, numerous public service films on fire prevention have been produced and beamed over commercial television channels in the hopes of achieving a reduction in the number of man-caused forest fires. Television continues to be used for this purpose despite a paucity of knowledge about its actual effectiveness in general, or about the effectiveness of various presentation techniques in particular.

Citation

Bernardi, Gene C. 1970. Three fire prevention television films varying in "threat" content .... their effectiveness in changing attitudes. Res. Paper PSW-RP-063. Berkeley, CA: Pacific Southwest Forest and Range Experiment Station, Forest Service, U.S. Department of Agriculture; 26 p