Marketing: The roots of your business

Susan S. Franko

Treesearch

Marketing: The roots of your business

Informally Refereed

Authors:

Susan S. Franko

Year:

2008

Type:

Proceedings

Station:

Rocky Mountain Research Station

Source:

In: Dumroese, R. K.; Riley, L. E., tech. coords. National Proceedings: Forest and Conservation Nursery Associations-2007. Proc. RMRS-P-57. Fort Collins, CO: U.S. Department of Agriculture, Forest Service, Rocky Mountain Research Station. p. 154-163

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Abstract

These tools will help you turn the features of your products and services into benefits. A feature is defined from your point of view; a benefit is defined from the customer's point of view. The potential customer has to be helped to understand why you are the right choice for him or her. In this way, you lead them to the decision you want them to make, that is, choosing your product or service.

Parent Publication

National Proceedings: Forest and Conservation Nursery Associations-2007

Keywords

public relations, communication, advertising, branding

Citation

Franko, Susan S. 2008. Marketing: The roots of your business. In: Dumroese, R. K.; Riley, L. E., tech. coords. National Proceedings: Forest and Conservation Nursery Associations-2007. Proc. RMRS-P-57. Fort Collins, CO: U.S. Department of Agriculture, Forest Service, Rocky Mountain Research Station. p. 154-163