Treesearch
A Comparison of Conjoint Analysis Response Formats
| Authors: | Kevin J. Boyle, Thomas P. Holmes, Mario F. Teisl, Brian Roe |
| Year: | 2001 |
| Type: | Scientific Journal |
| Station: | Southern Research Station |
| DOI: | https://doi.org/10.1111/0002-9092.00168 |
| Source: | Amer. J. Agr. Econ. 83(2) (May 2001): 441-454 |
Download (PDF 488 KB): https://research.fs.usda.gov/download/treesearch/3215.pdf
Abstract
A split-sample design is used to evaluate the convergent validity of three response formats used in conjoint analysis experiments. WC investigate whether recoding rating data to rankings and choose-one formats, and recoding ranking data to choose one. result in structural models and welfare estimates that are statistically indistinguishable from estimates based on ranking or choose-one questions. Our results indicate that convergent validity of ratings, ranks, and choose one is not established. in addition, WC: find that people frequently use "ties" in responses to rating questions. and that the option not to choose any of the alternatives ("opt-out") affects some preference estimates.