Effect of color on recall in fire prevention signing

William S. Folkman

Treesearch

Effect of color on recall in fire prevention signing

Informally Refereed

Authors:

William S. Folkman

Year:

1964

Type:

Research Note

Station:

Pacific Southwest Research Station

Source:

Res. Note PSW-RN-041. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 4 p

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Download (PDF 386 KB): https://research.fs.usda.gov/download/treesearch/33540.pdf

Abstract

An exploratory experiment, designed to determine the effect of color on recall in fire prevention signing, was conducted on the San Bernardino National Forest. Background color of usual black on light yellow fire prevention signing, was changed to bright, high intensity orange. The change may have affected impact, but did not improve recall. Frequency of exposure to fire prevention signs influenced the number of signs reported observed.

Citation

Folkman, William S. 1964. Effect of color on recall in fire prevention signing. Res. Note PSW-RN-041. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 4 p