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Treesearch

Roadside fire prevention signs --- standard and new designs compared

Informally Refereed
Download (PDF 980 KB): https://research.fs.usda.gov/download/treesearch/33555.pdf

Abstract

The impact and recall value of a set of regularly used U.S. Forest Service fire prevention signs were compared with that of a set of improvised signs by interviews with typical forest users. The improvised signs generated a substantially greater impact. Although the regular signs have had past exposure to the general public, they demonstrated no significant difference from the experimental signs in the test of recall.

Citation

Ruckel, Gail J.; Folkman, William S. 1966. Roadside fire prevention signs --- standard and new designs compared. Res. Note PSW-RN-065. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 8 p