Marketing Hardwoods to Furniture Producers

Steven A. Sinclair; Robert J. Bush; Philip Araman

Treesearch

Marketing Hardwoods to Furniture Producers

Informally Refereed

Authors:

Steven A. Sinclair, Robert J. Bush, Philip Araman

Year:

1989

Type:

Scientific Journal

Station:

Southern Research Station

Source:

Proceedings, 17th Annual Hardwood Symposium, Hardwood Research Council. pp. 113-119.

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Abstract

This paper discusses some of the many problems in developing marketing programs for small wood products manufacturers. It examines the problems of using price as a dominant means for getting and attracting customers. The marketing of hardwood lumber to furniture producers is then used as an example. Data from 36 furniture lumber buyers is presented to illustrate various product and service attributes of hardwood lumber which can be emphasized other than low price.

Citation

Sinclair, Steven A.; Bush, Robert J.; Araman, Philip A. 1989. Marketing Hardwoods to Furniture Producers. Proceedings, 17th Annual Hardwood Symposium, Hardwood Research Council. pp. 113-119.