Maryland Department of Natural Resources Camp Initiatives Program

Kelly R. Schaeffer

Treesearch

Maryland Department of Natural Resources Camp Initiatives Program

Informally Refereed

Authors:

Kelly R. Schaeffer

Year:

1992

Type:

Other

Station:

Northern Research Station

Source:

In: Vander Stoep, Gail A., ed. 1992. Proceedings of the 1991 Northeastern Recreation Research Symposium; 1991 April 7-9; Saratoga Springs, NY. Gen. Tech. Rep. NE-160. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station: 86-87.

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Abstract

The Camp Initiatives Program was developed to increase revenue and visitation through a series of policy changes. During the summer of 1990, the program was evaluated at six Maryland State Parks and found to increase revenue and visitation by 3% and 16%, respectively. More intensive marketing efforts, implementation of a computerized reservation system, increased community relations, and status of interpretive programs were specifically addressed as management recommendations. With minor policy revisions, the Camp Initiatives Program will continue to enhance the visitor experience and meet management objectives.

Parent Publication

Proceedings of the 1991 Northeastern Recreation Research Symposium

Citation

In: Vander Stoep, Gail A., ed. 1992. Proceedings of the 1991 Northeastern Recreation Research Symposium; 1991 April 7-9; Saratoga Springs, NY. Gen. Tech. Rep. NE-160. Radnor, PA: U.S. Department of Agriculture, Forest Service, Northeastern Forest Experiment Station. p. 86-87.