Economic impact and market analysis of a special event: The Great New England Air Show

Rodney B. Warnick; David C. Bojanic; Atul Sheel; Apurv Mather; Deepak Ninan

Treesearch

Economic impact and market analysis of a special event: The Great New England Air Show

Informally Refereed

Authors:

Rodney B. Warnick, David C. Bojanic, Atul Sheel, Apurv Mather, Deepak Ninan

Year:

2010

Type:

General Technical Report - Proceedings

Station:

Northern Research Station

Source:

In: Watts, Clifton E., Jr.; Fisher, Cherie LeBlanc, eds. Proceedings of the 2009 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-66. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 247-255.

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Abstract

We conducted a post-event evaluation for the Great New England Air Show to assess its general economic impact and to refine economic estimates where possible. In addition to the standard economic impact variables, we examined travel distance, purchase decision involvement, event satisfaction, and frequency of attendance. Graphic mapping of event visitors' home ZIP codes using Google Earth^TM provides a visual analysis of the markets for the event.

Parent Publication

Proceedings of the 2009 Northeastern Recreation Research Symposium

Citation

Warnick, Rodney B.; Bojanic, David C.; Sheel, Atul; Mather, Apurv; Ninan, Deepak. 2010. Economic impact and market analysis of a special event: The Great New England Air Show. In: Watts, Clifton E., Jr.; Fisher, Cherie LeBlanc, eds. Proceedings of the 2009 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-66. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 247-255.