Modifying the communicative effectiveness of fire prevention signs

William S. Folkman

Treesearch

Modifying the communicative effectiveness of fire prevention signs

Informally Refereed

Authors:

William S. Folkman

Year:

1966

Type:

Research Note

Station:

Pacific Southwest Research Station

Source:

Res. Note PSW-RN-104. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 8 p

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Download (PDF 1.31 MB): https://research.fs.usda.gov/download/treesearch/38016.pdf

Abstract

Two versions of a commonly used U.S. Forest Service sign ('America Needs Productive Forests') were tested on four adult special-interest groups in Butte County, California. Half the members were shown the regularly used sign; the other half, a modified sign that included the Smokey Bear symbol. Responses to questionnaires by both groups suggested that each sign had a different impact and meaning, and brought out different concepts.

Citation

Folkman, William S. 1966. Modifying the communicative effectiveness of fire prevention signs. Res. Note PSW-RN-104. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 8 p