Angler segmentation using perceptions of experiential quality in the Great Barrier Reef Marine Park

William Smith; Gerard Kyle; Stephen G. Sutton

Treesearch

Angler segmentation using perceptions of experiential quality in the Great Barrier Reef Marine Park

Informally Refereed

Authors:

William Smith, Gerard Kyle, Stephen G. Sutton

Year:

2012

Type:

Other

Station:

Northern Research Station

Source:

In: Fisher, Cherie LeBlanc; Watts, Clifton E., Jr., eds. Proceedings of the 2010 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-94. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 98-104.

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Abstract

This study investigated the efficacy of segmenting anglers using their perceptions of trip quality in the Great Barrier Reef Marine Park (GBRMP). Analysis revealed five segments of anglers whose perceptions differed on trip quality.We named the segments: slow action, plenty of action, weather sensitive, gloomy gusses, and ok corral and assessed variation among them with respect to gender, fishing experience, targeting particular fish species, motivations, and satisfaction.

Parent Publication

Proceedings of the 2010 Northeastern Recreation Research Symposium

Citation

Smith, William; Kyle, Gerard; Sutton, Stephen G. 2012. Angler segmentation using perceptions of experiential quality in the Great Barrier Reef Marine Park. In: Fisher, Cherie LeBlanc; Watts, Clifton E., Jr., eds. Proceedings of the 2010 Northeastern Recreation Research Symposium. Gen. Tech. Rep. NRS-P-94. Newtown Square, PA: U.S. Department of Agriculture, Forest Service, Northern Research Station: 98-104.