Roots of success: Marketing strategies for the 21st Century

Ian Doescher

Treesearch

Roots of success: Marketing strategies for the 21st Century

Informally Refereed

Authors:

Ian Doescher

Year:

2012

Type:

Proceedings

Station:

Rocky Mountain Research Station

Source:

In: Haase, D. L.; Pinto, J. R.; Riley, L. E., tech. coords. National Proceedings: Forest and Conservation Nursery Associations - 2011. Proc. RMRS-P-68. Fort Collins, CO: USDA Forest Service, Rocky Mountain Research Station. p. 39-40.

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Abstract

As the demographic of gardeners and farmers changes, retail nurseries should update their marketing approach. This paper reviews best marketing practices and discusses marketing technologies, including quick response (QR) codes, websites, online marketing, and social media.

Parent Publication

National Proceedings: Forest and Conservation Nursery Associations-2011

Keywords

social media, Facebook, QR codes, website, online marketing

Citation

Doescher, Ian. 2012. Roots of success: Marketing strategies for the 21st Century. In: Haase, D. L.; Pinto, J. R.; Riley, L. E., tech. coords. National Proceedings: Forest and Conservation Nursery Associations - 2011. Proc. RMRS-P-68. Fort Collins, CO: USDA Forest Service, Rocky Mountain Research Station. p. 41-44.