Using aspen for artist stretcher frames: adding value through quality service, direct marketing, and careful material selection

Chris Polson

Treesearch

Using aspen for artist stretcher frames: adding value through quality service, direct marketing, and careful material selection

Informally Refereed

Authors:

Chris Polson

Year:

2001

Type:

Paper

Station:

Northern Research Station

Source:

In: Davidson-Hunt, Iain; Duchesne, Luc C.; Zasada, John C., eds. Forest communities in the third millennium: linking research, business, and policy toward a sustainable non-timber forest product sector, proceedings of the meeting; 1999 October 1-4; Kenora, Ontario, Canada. Gen. Tech. Rep. NC-217. St. Paul, MN: U.S. Department of Agriculture, Forest Service, North Central Research Station: 133-134.

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Abstract

Aspen wood, when carefully selected and kiln dried, makes excellent stock for artist stretcher frames. Direct marketing techniques including the Internet and word of mouth give access to national markets, providing a more diverse and stable customer base for operations from a rural area. High-quality service, as shown by product performance and rapid order fulfillment, yields high returns.

Parent Publication

Forest communities in the third millennium: linking research, business, and policy toward a sustainable non-timber forest product sector.

Citation

Polson, Chris. 2001. Using aspen for artist stretcher frames: adding value through quality service, direct marketing, and careful material selection. In: Davidson-Hunt, Iain; Duchesne, Luc C.; Zasada, John C., eds. Forest communities in the third millennium: linking research, business, and policy toward a sustainable non-timber forest product sector, proceedings of the meeting; 1999 October 1-4; Kenora, Ontario, Canada. Gen. Tech. Rep. NC-217. St. Paul, MN: U.S. Department of Agriculture, Forest Service, North Central Research Station: 133-134.