Conjoint analysis: a pragmatic approach for the accounting of multiple benefits in southern forest management

F. Christian Zinkhan; Tom Holmes; D. Evan Mercer

Treesearch

Conjoint analysis: a pragmatic approach for the accounting of multiple benefits in southern forest management

Informally Refereed

Authors:

F. Christian Zinkhan, Tom Holmes, D. Evan Mercer

Year:

1994

Type:

Miscellaneous Publication

Station:

Southern Research Station

Source:

SCFER Work. Pap. 76. Research Triangle Park, NC: Southeastern Center for Forest Economics Research. 16 p.

Download (PDF 78 KB)

Download (PDF 78 KB): https://research.fs.usda.gov/download/treesearch/569.pdf

Abstract

With conjoint analysis as its foundation, a practical approach for measuring the utility and dollar value of non-market outputs from southern forests is described and analyzed. The approach can be used in the process of evaluating alternative silvicultural and broader natural resource management plans when non-market as well as market outputs are recognized. When applied to the case of designing a nature and recreational park within a pine forest of North Carolina, the approach accurately predicted potential visitors' first choice, from five competing options, at rates as high as 86.7%.

Citation

Zinkhan, F. Christian; Holmes, Thomas P.; Mercer, D. Evan. 1994. Conjoint analysis: a pragmatic approach for the accounting of multiple benefits in southern forest management. SCFER Work. Pap. 76. Research Triangle Park, NC: Southeastern Center for Forest Economics Research. 16 p.