What Influences Whether Family Forest Owners Participate in Outreach Campaigns?

Abstract

We used an experimental design to analyze factors affecting participation rates for family forest owner outreach campaigns. Through logistic regression, we assessed the participation rates as a function of campaign and landowner attributes. Participation rates ranged from 3% to 14%. Owners offered a publication were on average 4.3 times more likely to participate than those offered a forester visit. Owners with a college degree were on average 1.5 times more likely to participate than those with lower levels of formal education. Extension and other outreach professionals can use knowledge of these factors to design more effective outreach campaigns.

Citation

Butler, Brett J.; Butler, Sarah M.; Dennings, Kelley; Knoot, Tricia Gorby. 2018. What Influences Whether Family Forest Owners Participate in Outreach Campaigns? Journal of Extension. 56(7): 7RIB3. 26 p.