Profiles of family forest owners: summaries of attitudinal segments and other groups based on 2018 National Woodland Owner Survey
| Authors: | Sarah M. Butler, Purnima Chawla, Brett J. Butler |
| Year: | 2025 |
| Type: | General Technical Report |
| Station: | Northern Research Station |
| DOI: | https://doi.org/10.2737/NRS-GTR-221 |
| Source: | Gen. Tech. Rep. NRS-221. Madison, WI: U.S. Department of Agriculture, Forest Service, Northern Research Station. 45 p. |
Abstract
Many researchers have identified and described different segments of family forest owners. This report describes one segmentation scheme that has been developed and used by the Tools for Engaging Landowners (TELE) program using National Woodland Owner Survey data. TELE divides landowners into four broad groups based on their reasons for owning land. Because this segmentation scheme focuses on motivations, it is a particularly useful grouping strategy for designing communications with landowners. The first part of the paper describes the current (2018) TELE segments and shows how they differ from earlier iterations. TELE has also developed summary descriptions of landowners based on other demographic and situational variables that commonly affect their response to forestry practices and programs. These are listed and outlined in the second part of the paper, with detailed tables included in the appendixes.
Appendix 2: Woodland Owner Profiles (zipped file, 15.4 MB)