Communicating research results

Abstract

A research finding is of little value until it is known and applied. Hence) communication of results should be regarded as a natural, integrated part of research) and thus addressed in the research plans from the very beginning. A clearly defined information strategy and operational goals for information activities are needed for successful communication. For maximum impact) the information has to be tailored to the needs) interests) and abilities of various tar;get groups. Numerous channels can be used to these ends. Significant resources should be allocated to information services. Making the customer pay for the information products has several advantages. Information activities should continuously be evaluated.

Parent Publication

• Cooperative strategies for forest science management and leadership in an increasingly complex and globalized world: Proceedings of a workshop; 23- 26 August 1998; Quebec City, Quebec, Canada

Citation

Fryk, Jan. 1999. Communicating research results. In: Eskew, Lane G.; DeYoe, David R.; Burns, Denver P.; Mercier, Jean-Claude, comps. Cooperative strategies for forest science management and leadership in an increasingly complex and globalized world: Proceedings of a workshop; 23- 26 August 1998; Quebec City, Quebec, Canada. Proceedings RMRS-P-6. Fort Collins, CO: U.S. Department of Agriculture, Forest Service, Rocky Mountain Research Station. p. 23-26.